SEO terms, explained simply.

Everything you need to understand to use Seotrends — without the jargon. If you have never done SEO before, start here.

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The basics

What is SEO?

SEO (Search Engine Optimization) is the practice of making a website show up higher on Google — without paying for ads. When someone types "best running shoes" into Google, SEO is what decides which sites appear on page 1.

Higher ranking = more clicks = more visitors = more money (or whatever your goal is).

What is linkbuilding, and why does it matter?

Linkbuilding is the process of getting other websites to link to your website. Google sees each link as a vote of confidence: the more (and the better) the votes, the higher you rank.

Building good links is the slowest and most expensive part of SEO. That is why Seotrends looks for projects that already rank well with very few links — if they can do it, you can too.

What is a "keyword"?

A keyword is what people type into Google. cheap flights to madrid, how to fix a leaky faucet, best yoga mat 2026 — each one is a keyword.

Every keyword has a search volume (how many people search it monthly), a difficulty (how hard it is to rank for), and a CPC (what advertisers pay for one click).

What is a SERP?

SERP stands for Search Engine Results Page — basically, the page Google shows you after you search something. The top 10 organic results on that page are what every SEO is fighting for.

Authority metrics

What is DA (Domain Authority)?

DA is a 0–100 score created by Moz that estimates how likely a website is to rank on Google. It is calculated mostly from the quantity and quality of links pointing to the site.

A new website starts at DA 1. Wikipedia is around DA 95. Most niche sites you will compete with are between DA 10 and 50.

0–15: Low 16–30: Light 31–50: Medium 51+: Strong
What is DR (Domain Rating)?

DR is the equivalent of DA, but from Ahrefs — another major SEO tool. Also a 0–100 score, also based on backlinks. DR and DA usually move together but are calculated differently.

On Seotrends we display DR because it is widely considered the most accurate of the two for competitive analysis. Tip Domains with DR under 20 that already get good traffic are gold mines — they prove the niche is easy to rank.

0–15: Low 16–30: Light 31–50: Medium 51+: Strong
What is TF (Trust Flow)?

Trust Flow is a 0–100 score from Majestic that measures the quality of the links pointing to a site (not the quantity). It tries to answer: "do trustworthy sites link to this one?"

A low TF (under 15) combined with decent traffic is a signal that a site is ranking on weak links — exactly what you want when looking for easy-to-rank niches.

DA vs DR vs TF — which one should I look at?

All three try to measure roughly the same thing — how authoritative a site is — but each one uses its own algorithm and database.

  • DR (Ahrefs): most popular, generally most accurate for ranking estimation.
  • DA (Moz): oldest metric, well-known, slightly more optimistic.
  • TF (Majestic): focuses on link quality, so it is great to detect cheap link spam.

The sweet spot we hunt for on Seotrends is a domain with low DR + low DA + low TF that is still pulling serious traffic. That combo means the niche is easy and you can compete.

Traffic & rankings

What is "organic traffic"?

Organic traffic means visitors that arrive at a website from Google (or another search engine) without the site paying for ads. It is the most valuable kind of traffic because it is free and recurring.

On Seotrends, the Organic Traffic column shows the estimated monthly visitors a domain gets from Google in your selected country.

What are Top 3 and Top 10?

These are the positions where a domain is ranking on Google.

  • Top 3: number of keywords where the domain ranks in positions 1, 2 or 3 — these get the vast majority of clicks.
  • Top 10: total keywords ranking on Google's first page (positions 1–10).

A domain with many Top 3 rankings is dominating its niche. A domain with many Top 10 rankings but few Top 3 is sitting on a goldmine of "easy wins" — small optimisations could push them to Top 3.

What does "easy to rank" actually mean?

It means a niche where the competing sites have weak SEO signals — low DR, low TF, few backlinks — so a brand new website can realistically out-rank them within a few months instead of years.

Seotrends ranks domains by how easy they look to compete with based on these signals combined.

Money metrics

What is CPC (Cost per Click)?

CPC is what advertisers pay Google to receive one click on an ad for a given keyword. It is a great proxy for how profitable that keyword is.

Example: the keyword car insurance quote can have a CPC of $40+ because each customer is worth a lot. The keyword cute cat names might be $0.05 because nobody monetises it well.

On Seotrends, niches with high CPC indicate the kind of money you could potentially make if you ranked there.

What is "Traffic Value"?

Traffic Value is the dollar amount it would cost a domain to buy all the traffic it gets organically — calculated as traffic × CPC for every ranking keyword.

If a domain has a traffic value of $50,000/month, it means that ranking position is worth $50K/month in advertising. It is the single best signal of whether a niche is worth pursuing.

Why do some keywords show "N/A" for CPC?

Some keywords do not have enough advertiser data for Google to publish a CPC. When that happens we display "N/A" but internally we use a minimum of $0.04 in calculations to avoid breaking the numbers.

Seotrends-specific

What is Seotrends and how does it work?

Seotrends scans millions of keywords across 13 countries every week. For each keyword, we record which domains rank in the top 10 of Google. By doing this at scale and comparing the data over time, we can spot domains that are growing fast while having weak SEO authority — the perfect combo to find easy-to-rank niches you can copy.

Instead of guessing what to build next, you see what is already working for someone else with very little effort.

What is the Growth Score?

The Growth Score is our proprietary metric combining traffic growth, traffic value, ease to rank (DR/TF) and domain age into a single number. The higher the score, the more interesting the domain looks as an opportunity.

It is the default sorting column on the Trending Domains report.

What is a "reveal"?

On the Free plan, domain names are hidden — you see the metrics but not which site they belong to. A reveal uncovers the exact domain name so you can study it, copy its content strategy, or buy a similar one if available.

Free accounts get 3 reveals total. Premium plans show every domain name unlocked from day one.

What do the "Stars", "Rising" and "Growing" badges mean?

These are quick filters based on domain age (the time elapsed since the domain was registered):

  • Stars: 0–2 years old — brand new domains punching above their weight.
  • Rising: 3–4 years old — young but established.
  • Growing: 5–6 years old — still in expansion phase.

"Very Easy" and "Easy" filters do the same thing but for the DR metric (0–15 and 16–30).

What is the "NEW" blue badge on some domains?

It means the domain was added to our database in the last 31 days. New domains are the freshest opportunities — they have not been spotted by anyone else yet.

Why are the data updated weekly?

Scraping millions of keywords per country takes time and Google rate-limits aggressively. We rotate through our entire keyword database every 7 days, which is plenty for trend analysis (organic rankings rarely shift dramatically day to day).

Plans & account

What is the difference between Free, Starter, Pro and Agency?
  • Free — 1 country, domains hidden (3 reveals), limited filters, no sorting.
  • Starter ($49/mo) — 1 country, all domains visible, full filters and sorting.
  • Pro ($119/mo) — 3 countries, CPC filter, everything from Starter.
  • Agency ($249/mo) — all 13 countries + exclusive High Value Keywords report.

See the full breakdown on the pricing page.

Can I cancel anytime?

Yes. Cancel from your account page in two clicks. You keep access until the end of your billing period, then your account automatically reverts to Free.

Do you offer a money-back guarantee?

We do not have a formal refund policy, but if you are unhappy within the first 7 days, contact us and we will sort it out fairly. Most people know within their first session whether Seotrends is for them — that is why we give 3 free reveals to try it before paying.

Can I change my country later?

On the Free plan, no — you pick one country at signup and that is locked. On paid plans (Starter and above) you can change countries up to twice per month from your account settings.

Still have questions?

The fastest way to understand Seotrends is to try it — 7 days for $0.99.

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