SEO terms, explained simply.

SEO (Search Engine Optimization) is the practice of making a website show up higher on Google — without paying for ads. When someone types "best running shoes" into Google, SEO is what decides which sites appear on page 1.

Higher ranking = more clicks = more visitors = more money (or whatever your goal is).

Linkbuilding is the process of getting other websites to link to your website. Google sees each link as a vote of confidence: the more (and the better) the votes, the higher you rank.

Building good links is the slowest and most expensive part of SEO. That is why Seotrends looks for projects that already rank well with very few links — if they can do it, you can too.

A keyword is what people type into Google. cheap flights to madrid, how to fix a leaky faucet, best yoga mat 2026 — each one is a keyword.

Every keyword has a search volume (how many people search it monthly), a difficulty (how hard it is to rank for), and a CPC (what advertisers pay for one click).

SERP stands for Search Engine Results Page — basically, the page Google shows you after you search something. The top 10 organic results on that page are what every SEO is fighting for.

A backlink is simply a link from another website pointing to yours. Search engines treat each backlink as a "vote of confidence": the more quality sites that link to you, the more trustworthy and authoritative your site looks to Google.

This matters because DR (Ahrefs) and DA (Moz) are both calculated primarily from backlinks — how many sites link to you, and how strong those sites are. More good backlinks mean a higher DR and DA; few or weak backlinks mean a low DR and DA.

Why it matters When the sites competing in a niche have few backlinks (and therefore low DR and DA), it is a niche you can realistically out-rank — you won't need a massive link-building campaign to compete.

DA is a 0–100 score created by Moz that estimates how likely a website is to rank on Google. It is calculated mostly from the quantity and quality of links pointing to the site.

A new website starts at DA 1. Wikipedia is around DA 95. Most niche sites you will compete with are between DA 10 and 50.

DR is the equivalent of DA, but from Ahrefs — another major SEO tool. Also a 0–100 score, also based on backlinks. DR and DA usually move together but are calculated differently.

On Seotrends we display DR because it is widely considered the most accurate of the two for competitive analysis. Tip Domains with DR under 20 that already get good traffic are gold mines — they prove the niche is easy to rank.

Trust Flow is a 0–100 score from Majestic that measures the quality of the links pointing to a site (not the quantity). It tries to answer: "do trustworthy sites link to this one?"

A low TF (under 15) combined with decent traffic is a signal that a site is ranking on weak links — exactly what you want when looking for easy-to-rank niches.

All three try to measure roughly the same thing — how authoritative a site is — but each one uses its own algorithm and database.

• DR (Ahrefs): most popular, generally most accurate for ranking estimation.
• DA (Moz): oldest metric, well-known, slightly more optimistic.
• TF (Majestic): focuses on link quality, so it is great to detect cheap link spam.

The sweet spot we hunt for on Seotrends is a domain with low DR + low DA + low TF that is still pulling serious traffic. That combo means the niche is easy and you can compete.

Organic traffic means visitors that arrive at a website from Google (or another search engine) without the site paying for ads. It is the most valuable kind of traffic because it is free and recurring.

On Seotrends, the Organic Traffic column shows the estimated monthly visitors a domain gets from Google in your selected country.

These are the positions where a domain is ranking on Google.

• Top 3: number of keywords where the domain ranks in positions 1, 2 or 3 — these get the vast majority of clicks.
• Top 10: total keywords ranking on Google's first page (positions 1–10).

A domain with many Top 3 rankings is dominating its niche. A domain with many Top 10 rankings but few Top 3 is sitting on a goldmine of "easy wins" — small optimisations could push them to Top 3.

It means a niche where the competing sites have weak SEO signals — low DR, low TF, few backlinks — so a brand new website can realistically out-rank them within a few months instead of years.

Seotrends ranks domains by how easy they look to compete with based on these signals combined.

CPC is what advertisers pay Google to receive one click on an ad for a given keyword. It is a great proxy for how profitable that keyword is.

Example: the keyword car insurance quote can have a CPC of $40+ because each customer is worth a lot. The keyword cute cat names might be $0.05 because nobody monetises it well.

On Seotrends, niches with high CPC indicate the kind of money you could potentially make if you ranked there.

Traffic Value is the dollar amount it would cost a domain to buy all the traffic it gets organically — calculated as traffic × CPC for every ranking keyword.

If a domain has a traffic value of $50,000/month, it means that ranking position is worth $50K/month in advertising. It is the single best signal of whether a niche is worth pursuing.

Some keywords do not have enough advertiser data for Google to publish a CPC. When that happens we display "N/A" but internally we use a minimum of $0.04 in calculations to avoid breaking the numbers.

You add your website as a project. From that moment Seotrends keeps measuring two things: where you stand on Google, and whether the AI assistants people now ask instead of searching mention your site at all.

It then compares you with your real competitors and turns the gap between you into a plan: which pages to create, which ones to improve, and which keywords are genuinely within your reach. You can write that content with AI inside the platform and publish it straight to your WordPress site.

Around that core there is a full toolbox: keyword research, Keyword Intelligence, Site Explorer, Backlink Checker, Link Monitor, competitor reports and SEO Goldmines.

A project is one website you track. It holds its own keywords, its own competitors, its own AI questions and its own roadmap, so an agency working on ten sites never mixes one client's data with another's.

How many projects you can keep at the same time depends on your plan — see the pricing page.

More and more people ask an AI assistant instead of searching. If the assistant names three companies and yours is not one of them, you lost that customer without ever seeing it in your analytics.

Seotrends asks the assistants the questions your customers would ask and records, answer by answer, whether your site is mentioned and which rivals are mentioned instead. You get a score, the exact answers, and how it all moves over time. Paid plans are scanned every week.

Classic rank tracking, done properly: the position of your keywords on Google, country by country, re-measured every week. The same keyword in two countries counts as two separate measurements, because the results are not the same.

You see what went up, what went down and which keywords are sitting just outside the first page — usually the cheapest traffic you can win.

A prioritised list of what to do next on your site, built from the searches your competitors show up for and you do not. Each item says what to create or improve and why it is worth it, so you are never staring at a blank page wondering where to start.

Difficulty scores from other tools are a black box. This one is not: upload your keywords and we look at who is actually ranking, then show you the average Domain Rating of the sites in the Top 3 and in the Top 10.

That single number tells you whether a keyword is reachable for a site like yours before you spend a single hour writing — and it shows you exactly who you would have to beat.

Our database of domains that are pulling serious traffic with weak authority. Those sites are the proof that a niche is easy: if someone with DR 12 is ranking there, so can you.

You can see which keywords give them that traffic and use them as ideas for your next project or a new section of your current site.

The Growth Score is our own metric combining traffic growth, traffic value, ease to rank (DR/TF) and domain age into a single number. The higher the score, the more interesting the domain looks as an opportunity.

It is the default sorting column in SEO Goldmines.

These are quick filters in SEO Goldmines based on domain age (the time elapsed since the domain was registered):

• Stars: 0–2 years old — brand new domains punching above their weight.
• Rising: 3–4 years old — young but established.
• Growing: 5–6 years old — still in expansion phase.

"Very Easy" and "Easy" filters do the same thing but for the DR metric (0–15 and 16–30).

Your project is measured every week: positions, AI answers and the links you are monitoring. The free plan is measured less often.

The SEO Goldmines database is refreshed once a month. Scraping millions of keywords across every country takes time and Google rate-limits aggressively, and a monthly cadence is plenty for niche discovery — organic rankings, traffic and authority rarely shift dramatically within a month.

• Individual — $19.95 a month: for the person who already has a website and wants it to do better.
• Business — $69.95 a month: several projects, Backlink Checker and far higher limits.
• Agency — $149.95 a month: the most projects and the highest limits of everything.

Pay yearly and every plan is 20% cheaper. There is also a free plan, with no card, to see the platform from the inside. Full breakdown on the pricing page.

Individual gives you everything that looks at your site in full: AI Visibility, SEO Visibility, the roadmap and Link Monitor. What is deliberately smaller is everything that looks outwards — competitor reports, Site Explorer and SEO Goldmines.

Business is the jump for anyone handling more than one website: several projects at once, Backlink Checker, many more competitor reports and bigger quotas everywhere.

Agency is the same platform with the most projects and the top limits, for teams running a portfolio of clients.

Yes, and it asks for no card. You get one project, a handful of keyword searches and a reduced version of the tools, measured less often than on a paid plan. It is enough to see your own numbers and decide whether the platform is for you.

Yes. Cancel from your account page in two clicks. You keep access until the end of your billing period, then your subscription ends and your account goes back to the free plan.

We do not have a formal refund policy, but if you are unhappy within your first days, contact us and we will sort it out fairly. Most people know within their first session whether Seotrends is for them — that is also why the free plan exists.

Yes. From a project's own page you can remove it and add a different site in its place, as many times as you like, up to the number of projects your plan includes. If you ever add a removed site back, you find its keywords, competitors and reports exactly as you left them.